Industrial Branding for PSP Management Group
Overview This project showcases the industrial branding and visual identity I developed for PSP Management Group, a Puerto Rican supplier of valves, gauges, and hoses. The goal was to create a bold brand system that reflects precision, and reliability. Scope of Work • Logo design • Vehicle wraps and safety gear branding • Printed materials including business cards and flyers • Bilingual layout design for Spanish and English audiences • Color palette and typography system tailored to industrial clarity Design Approach I focused on clean lines, strong contrast, and functional typography to ensure legibility across formats—from truck signage to printed documents. The orange and gray palette reinforces PSP’s technical edge while remaining approachable. Every element was crafted to support bilingual communication and brand consistency. Tools Used Adobe Illustrator, Adobe Photoshop Deliverables Final assets were delivered in .AI, .PDF, .SVG, .JPG, and .PNG formats to support PSP’s print and digital needs. Client Impact The new branding system elevated PSP’s professional image, improved recognition across Puerto Rico, and streamlined their visual communication across platforms.